Novelty

Promotional photoshoot for Novelty, a textile made from post-consumer recycled polyester containing 17 recycled plastic bottles per yard. The concept was to draw an emotional connection between people and the material by showcasing the highly textural, upscale fabric with subtle glimpses of the human form.

Art Director: Michelle Jackimowicz
Stylist: Grace Kelly
Photographer: Pete McDaniel
Producer: Jane Reardon